Skip to content

The mark

A switchback route: three uneven runs — the days — joined by half-turns, leaving an open departure ring and arriving at a filled disc. The runs are unequal because real days are. It is the same drawing as the route line on the landing page, at a different scale.

The mark, at the sizes it lives at

96px
64px
32px
16px
Reversed

Below about 20px the open departure ring fills in and reads as a blob, so the favicon drops it and thickens the stroke. That is the same mark drawn for its size, not a second logo — use mark-app-icon.svg when it must survive being tiny.

Files

FileUse it forDownload
mark-ink.svgDefault. Ink on any light ground.SVG
mark-stone.svgReversed, for dark grounds.SVG
mark-app-icon.svgFilled tile, for app icons and avatars.SVG
mark-current.svgInherits currentColor — for dropping into code.SVG
wordmark-ink@3x.pngMark + name, for decks and documents.PNG
wordmark-stone.pngMark + name, reversed.PNG
mark-ink-512.png512px raster, where SVG is not accepted.PNG
mark-app-icon-512.png512px app-icon tile.PNG

The mark is vector and has no font dependency. The wordmark ships as PNG because its lettering is live type — it is the mark beside “Travel Buddy” set in Geist Light at -0.03em tracking, so anyone with the font can rebuild it at any size rather than scaling a raster.

Colour

Ink

#0c0a09

Text and the mark. Never pure #000.

Canvas

#f5f5f5

The page.

Primary

#292524

Button fill.

Body

#4e4e4e

Running text.

Muted

#6f6961

Secondary text.

Hairline

#e7e5e4

Dividers. Separation is a line, not a shadow.

Route

#0447ff

Product visuals only — never chrome.

Stamp

#ff4704

Product visuals only — never chrome.

The rules that matter

  • Give it room. Clear space on every side is the height of the arrival disc — about a fifth of the mark. Nothing sits inside that.
  • Never redraw it. The runs are deliberately unequal and the turns are true half-circles. Redrawn by eye it becomes a generic flow icon. Use the file.
  • The blue and the orange are quarantined. They belong to product visuals — the route line, the Stamps — and never to a button, a link, a border or the mark itself.
  • Never pure black. The ink is #0c0a09, warm. Pure #000 reads cold against these stones.
  • No effects. No gradient, no shadow, no outline, no rotation. The world is flat and the separation is a hairline.